🧠 Psychology
Color of energy and passion. Red stimulates attention and evokes urgency, love or strength.
✨ Uses
CTAs, alerts, fashion, beauty, food, sport.
Tip
Dark Red pairs ideally with #F7F5F0 (off-white) and a neutral background for a modern, readable result.
Values
HEX
#B10316
RGB
rgb(177, 3, 22)
HSL
hsl(353°, 97%, 35%)
CMYK
C:0% M:98% Y:88% K:31%
Luminance
0.0956
WCAG Accessibility
Aa — #B10316
Secondary text
✓ AA
✓ AAA
✓ AA Large
Aa — #B10316
Secondary text
✗ AA
✗ AAA
✗ AA Large
All harmonies
Complementary
#B10316
#03B09C
Analogous
#B0036D
#B10316
#B04503
Triadic
#B10316
#17B003
#0317B0
Split-comp.
#B10316
#03B045
#036DB0
Tetradic
#B10316
#6DB003
#03B09C
#4503B0
Monochromatic
#F78895
#F02840
#A70C1E
#770815
#300308
Suggested palettes for this hue.