🧠 Psychology
Emotional and creative color. Evokes transformation, innovation and modern femininity.
✨ Uses
Fashion, beauty, youth marketing, creative tech.
Tip
Plum pairs ideally with #F7F5F0 (off-white) and a neutral background for a modern, readable result.
Values
HEX
#B121AB
RGB
rgb(177, 33, 171)
HSL
hsl(303°, 69%, 41%)
CMYK
C:0% M:81% Y:3% K:31%
Luminance
0.1331
WCAG Accessibility
Aa — #B121AB
Secondary text
✓ AA
✗ AAA
✓ AA Large
Aa — #B121AB
Secondary text
✗ AA
✗ AAA
✓ AA Large
All harmonies
Complementary
#B121AB
#20B128
Analogous
#7020B1
#B121AB
#B12061
Triadic
#B121AB
#A9B120
#20A9B1
Split-comp.
#B121AB
#61B120
#20B170
Tetradic
#B121AB
#B17020
#20B128
#2061B1
Monochromatic
#EBB2E8
#D661D0
#A62BA0
#7E2079
#41113E
Suggested palettes for this hue.