🧠 Psychology
Emotional and creative color. Evokes transformation, innovation and modern femininity.
✨ Uses
Fashion, beauty, youth marketing, creative tech.
Tip
Plum pairs ideally with #F7F5F0 (off-white) and a neutral background for a modern, readable result.
Values
HEX
#B124AD
RGB
rgb(177, 36, 173)
HSL
hsl(302°, 66%, 42%)
CMYK
C:0% M:80% Y:2% K:31%
Luminance
0.1356
WCAG Accessibility
Aa — #B124AD
Secondary text
✓ AA
✗ AAA
✓ AA Large
Aa — #B124AD
Secondary text
✗ AA
✗ AAA
✓ AA Large
All harmonies
Complementary
#B124AD
#24B229
Analogous
#7024B2
#B124AD
#B22466
Triadic
#B124AD
#ADB224
#24ADB2
Split-comp.
#B124AD
#66B224
#24B270
Tetradic
#B124AD
#B27024
#24B229
#2466B2
Monochromatic
#EBB7E9
#D468D1
#A72FA3
#7F247C
#441342
Suggested palettes for this hue.