🧠 Psychology
Color of energy and passion. Red stimulates attention and evokes urgency, love or strength.
✨ Uses
CTAs, alerts, fashion, beauty, food, sport.
Tip
Alizarin pairs ideally with #F7F5F0 (off-white) and a neutral background for a modern, readable result.
Values
HEX
#B14937
RGB
rgb(177, 73, 55)
HSL
hsl(9°, 53%, 45%)
CMYK
C:0% M:59% Y:69% K:31%
Luminance
0.1433
WCAG Accessibility
Aa — #B14937
Secondary text
✓ AA
✗ AAA
✓ AA Large
Aa — #B14937
Secondary text
✗ AA
✗ AAA
✓ AA Large
All harmonies
Complementary
#B14937
#369DB0
Analogous
#B03661
#B14937
#B08536
Triadic
#B14937
#36B048
#4836B0
Split-comp.
#B14937
#36B085
#3661B0
Tetradic
#B14937
#61B036
#369DB0
#8536B0
Monochromatic
#E9CDC8
#CC8B7F
#A45041
#803E33
#49241D
Suggested palettes for this hue.