🧠 Psychology
Emotional and creative color. Evokes transformation, innovation and modern femininity.
✨ Uses
Fashion, beauty, youth marketing, creative tech.
Tip
Plum pairs ideally with #F7F5F0 (off-white) and a neutral background for a modern, readable result.
Values
HEX
#B14DAD
RGB
rgb(177, 77, 173)
HSL
hsl(302°, 39%, 50%)
CMYK
C:0% M:56% Y:2% K:31%
Luminance
0.1773
WCAG Accessibility
Aa — #B14DAD
Secondary text
✓ AA
✗ AAA
✓ AA Large
Aa — #B14DAD
Secondary text
✓ AA
✗ AAA
✓ AA Large
All harmonies
Complementary
#B14DAD
#4EB151
Analogous
#834EB1
#B14DAD
#B14E7C
Triadic
#B14DAD
#AEB14E
#4EAEB1
Split-comp.
#B14DAD
#7CB14E
#4EB183
Tetradic
#B14DAD
#B1834E
#4EB151
#4E7CB1
Monochromatic
#211220
#633661
#A45BA2
#B77BB5
#D2ADD1
Suggested palettes for this hue.