🧠 Psychology
Color of energy and passion. Red stimulates attention and evokes urgency, love or strength.
✨ Uses
CTAs, alerts, fashion, beauty, food, sport.
Tip
Dark Red pairs ideally with #F7F5F0 (off-white) and a neutral background for a modern, readable result.
Values
HEX
#B20D04
RGB
rgb(178, 13, 4)
HSL
hsl(3°, 96%, 36%)
CMYK
C:0% M:93% Y:98% K:30%
Luminance
0.0974
WCAG Accessibility
Aa — #B20D04
Secondary text
✓ AA
✓ AAA
✓ AA Large
Aa — #B20D04
Secondary text
✗ AA
✗ AAA
✗ AA Large
All harmonies
Complementary
#B20D04
#04ABB4
Analogous
#B40453
#B20D04
#B46504
Triadic
#B20D04
#04B40C
#0C04B4
Split-comp.
#B20D04
#04B465
#0453B4
Tetradic
#B20D04
#53B404
#04ABB4
#6504B4
Monochromatic
#F6928D
#EF382E
#AB150D
#7B0F09
#340604
Suggested palettes for this hue.