🧠 Psychology
Color of energy and passion. Red stimulates attention and evokes urgency, love or strength.
✨ Uses
CTAs, alerts, fashion, beauty, food, sport.
Tip
Crimson pairs ideally with #F7F5F0 (off-white) and a neutral background for a modern, readable result.
Values
HEX
#B31023
RGB
rgb(179, 16, 35)
HSL
hsl(353°, 84%, 38%)
CMYK
C:0% M:91% Y:80% K:30%
Luminance
0.1001
WCAG Accessibility
Aa — #B31023
Secondary text
✓ AA
✗ AAA
✓ AA Large
Aa — #B31023
Secondary text
✗ AA
✗ AAA
✓ AA Large
All harmonies
Complementary
#B31023
#10B29F
Analogous
#B21074
#B31023
#B24E10
Triadic
#B31023
#22B210
#1022B2
Split-comp.
#B31023
#10B24E
#1074B2
Tetradic
#B31023
#74B210
#10B29F
#4E10B2
Monochromatic
#F09DA7
#E34557
#A9192A
#7C131F
#3A090E
Suggested palettes for this hue.