"Imperial Red"
Red · Winter
🧠 Psychology
Color of energy and passion. Red stimulates attention and evokes urgency, love or strength.
✨ Uses
CTAs, alerts, fashion, beauty, food, sport.
Tip
Imperial Red pairs ideally with #F7F5F0 (off-white) and a neutral background for a modern, readable result.
Values
HEX
#B31727
RGB
rgb(179, 23, 39)
HSL
hsl(354°, 77%, 40%)
CMYK
C:0% M:87% Y:78% K:30%
Luminance
0.1024
WCAG Accessibility
Aa — #B31727
Secondary text
✓ AA
✗ AAA
✓ AA Large
Aa — #B31727
Secondary text
✗ AA
✗ AAA
✓ AA Large
All harmonies
Complementary
#B31727
#17B5A5
Analogous
#B51776
#B31727
#B55617
Triadic
#B31727
#27B517
#1727B5
Split-comp.
#B31727
#17B556
#1776B5
Tetradic
#B31727
#76B517
#17B5A5
#5617B5
Monochromatic
#EEAAB1
#DD5562
#AA222F
#801923
#400D12
Suggested palettes for this hue.