🧠 Psychology
Emotional and creative color. Evokes transformation, innovation and modern femininity.
✨ Uses
Fashion, beauty, youth marketing, creative tech.
Tip
Plum pairs ideally with #F7F5F0 (off-white) and a neutral background for a modern, readable result.
Values
HEX
#B323AF
RGB
rgb(179, 35, 175)
HSL
hsl(302°, 67%, 42%)
CMYK
C:0% M:80% Y:2% K:30%
Luminance
0.1382
WCAG Accessibility
Aa — #B323AF
Secondary text
✓ AA
✗ AAA
✓ AA Large
Aa — #B323AF
Secondary text
✗ AA
✗ AAA
✓ AA Large
All harmonies
Complementary
#B323AF
#23B328
Analogous
#7023B3
#B323AF
#B32366
Triadic
#B323AF
#AEB323
#23AEB3
Split-comp.
#B323AF
#66B323
#23B370
Tetradic
#B323AF
#B37023
#23B328
#2366B3
Monochromatic
#EBB7EA
#D567D2
#A82EA4
#80237D
#441342
Suggested palettes for this hue.