🧠 Psychology
Color of energy and passion. Red stimulates attention and evokes urgency, love or strength.
✨ Uses
CTAs, alerts, fashion, beauty, food, sport.
Tip
Rust pairs ideally with #F7F5F0 (off-white) and a neutral background for a modern, readable result.
Values
HEX
#B32401
RGB
rgb(179, 36, 1)
HSL
hsl(12°, 99%, 35%)
CMYK
C:0% M:80% Y:99% K:30%
Luminance
0.1072
WCAG Accessibility
Aa — #B32401
Secondary text
✓ AA
✗ AAA
✓ AA Large
Aa — #B32401
Secondary text
✗ AA
✗ AAA
✓ AA Large
All harmonies
Complementary
#B32401
#018EB2
Analogous
#B20136
#B32401
#B27D01
Triadic
#B32401
#01B224
#2401B2
Split-comp.
#B32401
#01B27D
#0136B2
Tetradic
#B32401
#36B201
#018EB2
#7D01B2
Monochromatic
#F89D87
#F24F26
#A92A0A
#781E07
#300C03
Suggested palettes for this hue.