🧠 Psychology
Color of energy and passion. Red stimulates attention and evokes urgency, love or strength.
✨ Uses
CTAs, alerts, fashion, beauty, food, sport.
Tip
Dark Red pairs ideally with #F7F5F0 (off-white) and a neutral background for a modern, readable result.
Values
HEX
#B40405
RGB
rgb(180, 4, 5)
HSL
hsl(360°, 96%, 36%)
CMYK
C:0% M:98% Y:97% K:29%
Luminance
0.0989
WCAG Accessibility
Aa — #B40405
Secondary text
✓ AA
✓ AAA
✓ AA Large
Aa — #B40405
Secondary text
✗ AA
✗ AAA
✗ AA Large
All harmonies
Complementary
#B40405
#04B4B4
Analogous
#B4045C
#B40405
#B45C04
Triadic
#B40405
#04B404
#0404B4
Split-comp.
#B40405
#04B45C
#045CB4
Tetradic
#B40405
#5CB404
#04B4B4
#5C04B4
Monochromatic
#F68D8D
#EF2E2E
#AB0D0D
#7B0909
#340404
Suggested palettes for this hue.