🧠 Psychology
Color of energy and passion. Red stimulates attention and evokes urgency, love or strength.
✨ Uses
CTAs, alerts, fashion, beauty, food, sport.
Tip
Dark Red pairs ideally with #F7F5F0 (off-white) and a neutral background for a modern, readable result.
Values
HEX
#B40412
RGB
rgb(180, 4, 18)
HSL
hsl(355°, 96%, 36%)
CMYK
C:0% M:98% Y:90% K:29%
Luminance
0.0991
WCAG Accessibility
Aa — #B40412
Secondary text
✓ AA
✓ AAA
✓ AA Large
Aa — #B40412
Secondary text
✗ AA
✗ AAA
✗ AA Large
All harmonies
Complementary
#B40412
#04B4A5
Analogous
#B4046A
#B40412
#B44D04
Triadic
#B40412
#12B404
#0412B4
Split-comp.
#B40412
#04B44D
#046AB4
Tetradic
#B40412
#6AB404
#04B4A5
#4D04B4
Monochromatic
#F68D96
#EF2E3E
#AB0D1A
#7B0913
#340408
Suggested palettes for this hue.