🧠 Psychology
Color of energy and passion. Red stimulates attention and evokes urgency, love or strength.
✨ Uses
CTAs, alerts, fashion, beauty, food, sport.
Tip
Dark Red pairs ideally with #F7F5F0 (off-white) and a neutral background for a modern, readable result.
Values
HEX
#B40503
RGB
rgb(180, 5, 3)
HSL
hsl(1°, 97%, 36%)
CMYK
C:0% M:97% Y:98% K:29%
Luminance
0.0989
WCAG Accessibility
Aa — #B40503
Secondary text
✓ AA
✓ AAA
✓ AA Large
Aa — #B40503
Secondary text
✗ AA
✗ AAA
✗ AA Large
All harmonies
Complementary
#B40503
#03B2B5
Analogous
#B50359
#B40503
#B55F03
Triadic
#B40503
#03B506
#0603B5
Split-comp.
#B40503
#03B55F
#0359B5
Tetradic
#B40503
#59B503
#03B2B5
#5F03B5
Monochromatic
#F78E8D
#F0302D
#AC0F0C
#7C0B09
#340404
Suggested palettes for this hue.