🧠 Psychology
Color of energy and passion. Red stimulates attention and evokes urgency, love or strength.
✨ Uses
CTAs, alerts, fashion, beauty, food, sport.
Tip
Crimson pairs ideally with #F7F5F0 (off-white) and a neutral background for a modern, readable result.
Values
HEX
#B4071E
RGB
rgb(180, 7, 30)
HSL
hsl(352°, 93%, 37%)
CMYK
C:0% M:96% Y:83% K:29%
Luminance
0.0997
WCAG Accessibility
Aa — #B4071E
Secondary text
✓ AA
✓ AAA
✓ AA Large
Aa — #B4071E
Secondary text
✗ AA
✗ AAA
✗ AA Large
All harmonies
Complementary
#B4071E
#07B69F
Analogous
#B60776
#B4071E
#B64707
Triadic
#B4071E
#1EB607
#071EB6
Split-comp.
#B4071E
#07B647
#0776B6
Tetradic
#B4071E
#76B607
#07B69F
#4707B6
Monochromatic
#F594A1
#EC364F
#AD1025
#7E0C1B
#38050C
Suggested palettes for this hue.