🧠 Psychology
Color of energy and passion. Red stimulates attention and evokes urgency, love or strength.
✨ Uses
CTAs, alerts, fashion, beauty, food, sport.
Tip
Crimson pairs ideally with #F7F5F0 (off-white) and a neutral background for a modern, readable result.
Values
HEX
#B40837
RGB
rgb(180, 8, 55)
HSL
hsl(344°, 91%, 37%)
CMYK
C:0% M:96% Y:69% K:29%
Luminance
0.1016
WCAG Accessibility
Aa — #B40837
Secondary text
✓ AA
✗ AAA
✓ AA Large
Aa — #B40837
Secondary text
✗ AA
✗ AAA
✓ AA Large
All harmonies
Complementary
#B40837
#08B486
Analogous
#B4088C
#B40837
#B43108
Triadic
#B40837
#36B408
#0836B4
Split-comp.
#B40837
#08B431
#088CB4
Tetradic
#B40837
#8CB408
#08B486
#3108B4
Monochromatic
#F495AE
#EA3968
#AB123B
#7D0D2B
#370613
Suggested palettes for this hue.