🧠 Psychology
Color of energy and passion. Red stimulates attention and evokes urgency, love or strength.
✨ Uses
CTAs, alerts, fashion, beauty, food, sport.
Tip
Crimson pairs ideally with #F7F5F0 (off-white) and a neutral background for a modern, readable result.
Values
HEX
#B40C35
RGB
rgb(180, 12, 53)
HSL
hsl(345°, 88%, 38%)
CMYK
C:0% M:93% Y:71% K:29%
Luminance
0.1019
WCAG Accessibility
Aa — #B40C35
Secondary text
✓ AA
✗ AAA
✓ AA Large
Aa — #B40C35
Secondary text
✗ AA
✗ AAA
✓ AA Large
All harmonies
Complementary
#B40C35
#0CB68C
Analogous
#B60C8C
#B40C35
#B6360C
Triadic
#B40C35
#36B60C
#0C36B6
Split-comp.
#B40C35
#0CB636
#0C8CB6
Tetradic
#B40C35
#8CB60C
#0CB68C
#360CB6
Monochromatic
#F39BB1
#E7406A
#AC153B
#7F102C
#3B0714
Suggested palettes for this hue.