🧠 Psychology
Color of energy and passion. Red stimulates attention and evokes urgency, love or strength.
✨ Uses
CTAs, alerts, fashion, beauty, food, sport.
Tip
Brick Red pairs ideally with #F7F5F0 (off-white) and a neutral background for a modern, readable result.
Values
HEX
#B4181D
RGB
rgb(180, 24, 29)
HSL
hsl(358°, 76%, 40%)
CMYK
C:0% M:87% Y:84% K:29%
Luminance
0.1034
WCAG Accessibility
Aa — #B4181D
Secondary text
✓ AA
✗ AAA
✓ AA Large
Aa — #B4181D
Secondary text
✗ AA
✗ AAA
✓ AA Large
All harmonies
Complementary
#B4181D
#18B4AE
Analogous
#B4186B
#B4181D
#B46118
Triadic
#B4181D
#1EB418
#181EB4
Split-comp.
#B4181D
#18B461
#186BB4
Tetradic
#B4181D
#6BB418
#18B4AE
#6118B4
Monochromatic
#EEAAAD
#DC565A
#A92327
#7F1A1D
#3F0D0F
Suggested palettes for this hue.