🧠 Psychology
Color of energy and passion. Red stimulates attention and evokes urgency, love or strength.
✨ Uses
CTAs, alerts, fashion, beauty, food, sport.
Tip
Rust pairs ideally with #F7F5F0 (off-white) and a neutral background for a modern, readable result.
Values
HEX
#B41D07
RGB
rgb(180, 29, 7)
HSL
hsl(8°, 93%, 37%)
CMYK
C:0% M:84% Y:96% K:29%
Luminance
0.1048
WCAG Accessibility
Aa — #B41D07
Secondary text
✓ AA
✗ AAA
✓ AA Large
Aa — #B41D07
Secondary text
✗ AA
✗ AAA
✓ AA Large
All harmonies
Complementary
#B41D07
#079FB6
Analogous
#B60747
#B41D07
#B67607
Triadic
#B41D07
#07B61E
#1E07B6
Split-comp.
#B41D07
#07B676
#0747B6
Tetradic
#B41D07
#47B607
#079FB6
#7607B6
Monochromatic
#F5A194
#EC4F36
#AD2510
#7E1B0C
#380C05
Suggested palettes for this hue.