🧠 Psychology
Color of energy and passion. Red stimulates attention and evokes urgency, love or strength.
✨ Uses
CTAs, alerts, fashion, beauty, food, sport.
Tip
Rust pairs ideally with #F7F5F0 (off-white) and a neutral background for a modern, readable result.
Values
HEX
#B41E0D
RGB
rgb(180, 30, 13)
HSL
hsl(6°, 87%, 38%)
CMYK
C:0% M:83% Y:93% K:29%
Luminance
0.1054
WCAG Accessibility
Aa — #B41E0D
Secondary text
✓ AA
✗ AAA
✓ AA Large
Aa — #B41E0D
Secondary text
✗ AA
✗ AAA
✓ AA Large
All harmonies
Complementary
#B41E0D
#0DA4B5
Analogous
#B50D50
#B41E0D
#B5720D
Triadic
#B41E0D
#0DB51D
#1D0DB5
Split-comp.
#B41E0D
#0DB572
#0D50B5
Tetradic
#B41E0D
#50B50D
#0DA4B5
#720DB5
Monochromatic
#F2A49C
#E65241
#AC2516
#7E1B10
#3B0D08
Suggested palettes for this hue.