🧠 Psychology
Warm and optimistic color. Evokes creativity, joy and enthusiasm.
✨ Uses
Food marketing, secondary CTAs, warm design, children.
Tip
Rust pairs ideally with #F7F5F0 (off-white) and a neutral background for a modern, readable result.
Values
HEX
#B4470F
RGB
rgb(180, 71, 15)
HSL
hsl(20°, 85%, 38%)
CMYK
C:0% M:61% Y:92% K:29%
Luminance
0.1419
WCAG Accessibility
Aa — #B4470F
Secondary text
✓ AA
✗ AAA
✓ AA Large
Aa — #B4470F
Secondary text
✗ AA
✗ AAA
✓ AA Large
All harmonies
Complementary
#B4470F
#0F7CB3
Analogous
#B30F2A
#B4470F
#B3980F
Triadic
#B4470F
#0FB345
#450FB3
Split-comp.
#B4470F
#0FB398
#0F2AB3
Tetradic
#B4470F
#2AB30F
#0F7CB3
#980FB3
Monochromatic
#F1B99D
#E47944
#AA4918
#7D3612
#3A1908
Suggested palettes for this hue.