🧠 Psychology
Color of energy and passion. Red stimulates attention and evokes urgency, love or strength.
✨ Uses
CTAs, alerts, fashion, beauty, food, sport.
Tip
Alizarin pairs ideally with #F7F5F0 (off-white) and a neutral background for a modern, readable result.
Values
HEX
#B44738
RGB
rgb(180, 71, 56)
HSL
hsl(7°, 53%, 46%)
CMYK
C:0% M:61% Y:69% K:29%
Luminance
0.1443
WCAG Accessibility
Aa — #B44738
Secondary text
✓ AA
✗ AAA
✓ AA Large
Aa — #B44738
Secondary text
✗ AA
✗ AAA
✓ AA Large
All harmonies
Complementary
#B44738
#37A5B3
Analogous
#B33767
#B44738
#B38437
Triadic
#B44738
#37B346
#4637B3
Split-comp.
#B44738
#37B384
#3767B3
Tetradic
#B44738
#67B337
#37A5B3
#8437B3
Monochromatic
#EBD0CC
#CE8C83
#A84F43
#833E34
#4D241F
Suggested palettes for this hue.