🧠 Psychology
Warm and optimistic color. Evokes creativity, joy and enthusiasm.
✨ Uses
Food marketing, secondary CTAs, warm design, children.
Tip
Ivory pairs ideally with #1C1B18 (dark text) and a neutral background for a modern, readable result.
Values
HEX
#B4AB8A
RGB
rgb(180, 171, 138)
HSL
hsl(47°, 22%, 62%)
CMYK
C:0% M:5% Y:23% K:29%
Luminance
0.4144
WCAG Accessibility
Aa — #B4AB8A
Secondary text
✗ AA
✗ AAA
✗ AA Large
Aa — #B4AB8A
Secondary text
✓ AA
✓ AAA
✓ AA Large
All harmonies
Complementary
#B4AB8A
#8992B3
Analogous
#B39589
#B4AB8A
#A7B389
Triadic
#B4AB8A
#89B3AA
#AA89B3
Split-comp.
#B4AB8A
#89A7B3
#9589B3
Tetradic
#B4AB8A
#89B395
#8992B3
#B389A7
Monochromatic
#3F3C31
#78725E
#AAA592
#C0BCAF
#E2E0DA
Suggested palettes for this hue.