🧠 Psychology
Color of energy and passion. Red stimulates attention and evokes urgency, love or strength.
✨ Uses
CTAs, alerts, fashion, beauty, food, sport.
Tip
Dark Red pairs ideally with #F7F5F0 (off-white) and a neutral background for a modern, readable result.
Values
HEX
#B5070B
RGB
rgb(181, 7, 11)
HSL
hsl(359°, 93%, 37%)
CMYK
C:0% M:96% Y:94% K:29%
Luminance
0.1003
WCAG Accessibility
Aa — #B5070B
Secondary text
✓ AA
✓ AAA
✓ AA Large
Aa — #B5070B
Secondary text
✗ AA
✗ AAA
✓ AA Large
All harmonies
Complementary
#B5070B
#07B6B3
Analogous
#B60761
#B5070B
#B65B07
Triadic
#B5070B
#0AB607
#070AB6
Split-comp.
#B5070B
#07B65B
#0761B6
Tetradic
#B5070B
#61B607
#07B6B3
#5B07B6
Monochromatic
#F59495
#EC3639
#AD1013
#7E0C0E
#380506
Suggested palettes for this hue.