🧠 Psychology
Color of energy and passion. Red stimulates attention and evokes urgency, love or strength.
✨ Uses
CTAs, alerts, fashion, beauty, food, sport.
Tip
Rust pairs ideally with #F7F5F0 (off-white) and a neutral background for a modern, readable result.
Values
HEX
#B5170D
RGB
rgb(181, 23, 13)
HSL
hsl(4°, 87%, 38%)
CMYK
C:0% M:87% Y:93% K:29%
Luminance
0.1037
WCAG Accessibility
Aa — #B5170D
Secondary text
✓ AA
✗ AAA
✓ AA Large
Aa — #B5170D
Secondary text
✗ AA
✗ AAA
✓ AA Large
All harmonies
Complementary
#B5170D
#0DAAB5
Analogous
#B50D56
#B5170D
#B56C0D
Triadic
#B5170D
#0DB518
#180DB5
Split-comp.
#B5170D
#0DB56C
#0D56B5
Tetradic
#B5170D
#56B50D
#0DAAB5
#6C0DB5
Monochromatic
#F2A19C
#E64C41
#AC2016
#7E1810
#3B0B08
Suggested palettes for this hue.