🧠 Psychology
Emotional and creative color. Evokes transformation, innovation and modern femininity.
✨ Uses
Fashion, beauty, youth marketing, creative tech.
Tip
Plum pairs ideally with #F7F5F0 (off-white) and a neutral background for a modern, readable result.
Values
HEX
#B535B1
RGB
rgb(181, 53, 177)
HSL
hsl(302°, 55%, 46%)
CMYK
C:0% M:71% Y:2% K:29%
Luminance
0.1549
WCAG Accessibility
Aa — #B535B1
Secondary text
✓ AA
✗ AAA
✓ AA Large
Aa — #B535B1
Secondary text
✗ AA
✗ AAA
✓ AA Large
All harmonies
Complementary
#B535B1
#35B639
Analogous
#7A35B6
#B535B1
#B63571
Triadic
#B535B1
#B2B635
#35B2B6
Split-comp.
#B535B1
#71B635
#35B67A
Tetradic
#B535B1
#B67A35
#35B639
#3571B6
Monochromatic
#EBCBEA
#CF81CD
#AA41A7
#853282
#4E1D4C
Suggested palettes for this hue.