🧠 Psychology
Emotional and creative color. Evokes transformation, innovation and modern femininity.
✨ Uses
Fashion, beauty, youth marketing, creative tech.
Tip
Plum pairs ideally with #F7F5F0 (off-white) and a neutral background for a modern, readable result.
Values
HEX
#B543B5
RGB
rgb(181, 67, 181)
HSL
hsl(300°, 46%, 49%)
CMYK
C:0% M:63% Y:0% K:29%
Luminance
0.1718
WCAG Accessibility
Aa — #B543B5
Secondary text
✓ AA
✗ AAA
✓ AA Large
Aa — #B543B5
Secondary text
✗ AA
✗ AAA
✓ AA Large
All harmonies
Complementary
#B543B5
#43B643
Analogous
#7D43B6
#B543B5
#B6437D
Triadic
#B543B5
#B6B643
#43B6B6
Split-comp.
#B543B5
#7DB643
#43B67D
Tetradic
#B543B5
#B67D43
#43B643
#437DB6
Monochromatic
#EDD9ED
#CC93CC
#AA50AA
#874087
#532753
Suggested palettes for this hue.