🧠 Psychology
Color of energy and passion. Red stimulates attention and evokes urgency, love or strength.
✨ Uses
CTAs, alerts, fashion, beauty, food, sport.
Tip
Rust pairs ideally with #F7F5F0 (off-white) and a neutral background for a modern, readable result.
Values
HEX
#B54518
RGB
rgb(181, 69, 24)
HSL
hsl(17°, 77%, 40%)
CMYK
C:0% M:62% Y:87% K:29%
Luminance
0.1407
WCAG Accessibility
Aa — #B54518
Secondary text
✓ AA
✗ AAA
✓ AA Large
Aa — #B54518
Secondary text
✗ AA
✗ AAA
✓ AA Large
All harmonies
Complementary
#B54518
#1788B5
Analogous
#B51739
#B54518
#B59317
Triadic
#B54518
#17B544
#4417B5
Split-comp.
#B54518
#17B593
#1739B5
Tetradic
#B54518
#39B517
#1788B5
#9317B5
Monochromatic
#EEBDAA
#DD7B55
#AA4822
#803619
#401B0D
Suggested palettes for this hue.