🧠 Psychology
Color of energy and passion. Red stimulates attention and evokes urgency, love or strength.
✨ Uses
CTAs, alerts, fashion, beauty, food, sport.
Tip
Alizarin pairs ideally with #F7F5F0 (off-white) and a neutral background for a modern, readable result.
Values
HEX
#B54529
RGB
rgb(181, 69, 41)
HSL
hsl(12°, 63%, 44%)
CMYK
C:0% M:62% Y:77% K:29%
Luminance
0.1416
WCAG Accessibility
Aa — #B54529
Secondary text
✓ AA
✗ AAA
✓ AA Large
Aa — #B54529
Secondary text
✗ AA
✗ AAA
✓ AA Large
All harmonies
Complementary
#B54529
#2A9BB7
Analogous
#B72A54
#B54529
#B78C2A
Triadic
#B54529
#2AB746
#462AB7
Split-comp.
#B54529
#2AB78C
#2A54B7
Tetradic
#B54529
#54B72A
#2A9BB7
#8C2AB7
Monochromatic
#ECC9C1
#D48673
#AC4D35
#853B29
#4A2117
Suggested palettes for this hue.