🧠 Psychology
Color of energy and passion. Red stimulates attention and evokes urgency, love or strength.
✨ Uses
CTAs, alerts, fashion, beauty, food, sport.
Tip
Dark Red pairs ideally with #F7F5F0 (off-white) and a neutral background for a modern, readable result.
Values
HEX
#B70111
RGB
rgb(183, 1, 17)
HSL
hsl(355°, 99%, 36%)
CMYK
C:0% M:99% Y:91% K:28%
Luminance
0.1027
WCAG Accessibility
Aa — #B70111
Secondary text
✓ AA
✗ AAA
✓ AA Large
Aa — #B70111
Secondary text
✗ AA
✗ AAA
✓ AA Large
All harmonies
Complementary
#B70111
#01B7A8
Analogous
#B7016B
#B70111
#B74D01
Triadic
#B70111
#10B701
#0110B7
Split-comp.
#B70111
#01B74D
#016BB7
Tetradic
#B70111
#6BB701
#01B7A8
#4D01B7
Monochromatic
#F88B94
#F32B3C
#AE0A18
#7D0711
#350307
Suggested palettes for this hue.