🧠 Psychology
Color of energy and passion. Red stimulates attention and evokes urgency, love or strength.
✨ Uses
CTAs, alerts, fashion, beauty, food, sport.
Tip
Dark Red pairs ideally with #F7F5F0 (off-white) and a neutral background for a modern, readable result.
Values
HEX
#B7070E
RGB
rgb(183, 7, 14)
HSL
hsl(358°, 93%, 37%)
CMYK
C:0% M:96% Y:92% K:28%
Luminance
0.1028
WCAG Accessibility
Aa — #B7070E
Secondary text
✓ AA
✗ AAA
✓ AA Large
Aa — #B7070E
Secondary text
✗ AA
✗ AAA
✓ AA Large
All harmonies
Complementary
#B7070E
#07B6B0
Analogous
#B60764
#B7070E
#B65907
Triadic
#B7070E
#0CB607
#070CB6
Split-comp.
#B7070E
#07B659
#0764B6
Tetradic
#B7070E
#64B607
#07B6B0
#5907B6
Monochromatic
#F59497
#EC363C
#AD1015
#7E0C10
#380507
Suggested palettes for this hue.