🧠 Psychology
Color of energy and passion. Red stimulates attention and evokes urgency, love or strength.
✨ Uses
CTAs, alerts, fashion, beauty, food, sport.
Tip
Crimson pairs ideally with #F7F5F0 (off-white) and a neutral background for a modern, readable result.
Values
HEX
#B7174D
RGB
rgb(183, 23, 77)
HSL
hsl(340°, 78%, 40%)
CMYK
C:0% M:87% Y:58% K:28%
Luminance
0.1112
WCAG Accessibility
Aa — #B7174D
Secondary text
✓ AA
✗ AAA
✓ AA Large
Aa — #B7174D
Secondary text
✗ AA
✗ AAA
✓ AA Large
All harmonies
Complementary
#B7174D
#16B681
Analogous
#B6169B
#B7174D
#B63116
Triadic
#B7174D
#4BB616
#164BB6
Split-comp.
#B7174D
#16B631
#169BB6
Tetradic
#B7174D
#9BB616
#16B681
#3116B6
Monochromatic
#EFA9C0
#DE5482
#AB214F
#81183B
#400C1E
Suggested palettes for this hue.