🧠 Psychology
Emotional and creative color. Evokes transformation, innovation and modern femininity.
✨ Uses
Fashion, beauty, youth marketing, creative tech.
Tip
Plum pairs ideally with #F7F5F0 (off-white) and a neutral background for a modern, readable result.
Values
HEX
#B73BB1
RGB
rgb(183, 59, 177)
HSL
hsl(303°, 51%, 47%)
CMYK
C:0% M:68% Y:3% K:28%
Luminance
0.1634
WCAG Accessibility
Aa — #B73BB1
Secondary text
✓ AA
✗ AAA
✓ AA Large
Aa — #B73BB1
Secondary text
✗ AA
✗ AAA
✓ AA Large
All harmonies
Complementary
#B73BB1
#3BB541
Analogous
#7E3BB5
#B73BB1
#B53B72
Triadic
#B73BB1
#AFB53B
#3BAFB5
Split-comp.
#B73BB1
#72B53B
#3BB57E
Tetradic
#B73BB1
#B57E3B
#3BB541
#3B72B5
Monochromatic
#EBD0EA
#CD88CA
#A947A4
#853881
#4F214D
Suggested palettes for this hue.