🧠 Psychology
Color of energy and passion. Red stimulates attention and evokes urgency, love or strength.
✨ Uses
CTAs, alerts, fashion, beauty, food, sport.
Tip
Alizarin pairs ideally with #F7F5F0 (off-white) and a neutral background for a modern, readable result.
Values
HEX
#B73E2B
RGB
rgb(183, 62, 43)
HSL
hsl(8°, 62%, 44%)
CMYK
C:0% M:66% Y:77% K:28%
Luminance
0.1358
WCAG Accessibility
Aa — #B73E2B
Secondary text
✓ AA
✗ AAA
✓ AA Large
Aa — #B73E2B
Secondary text
✗ AA
✗ AAA
✓ AA Large
All harmonies
Complementary
#B73E2B
#2BA3B6
Analogous
#B62B5E
#B73E2B
#B6832B
Triadic
#B73E2B
#2BB63D
#3D2BB6
Split-comp.
#B73E2B
#2BB683
#2B5EB6
Tetradic
#B73E2B
#5EB62B
#2BA3B6
#832BB6
Monochromatic
#EBC7C1
#D38073
#AB4536
#84362A
#4A1E17
Suggested palettes for this hue.