🧠 Psychology
Color of energy and passion. Red stimulates attention and evokes urgency, love or strength.
✨ Uses
CTAs, alerts, fashion, beauty, food, sport.
Tip
Crimson pairs ideally with #F7F5F0 (off-white) and a neutral background for a modern, readable result.
Values
HEX
#B90D18
RGB
rgb(185, 13, 24)
HSL
hsl(356°, 87%, 39%)
CMYK
C:0% M:93% Y:87% K:27%
Luminance
0.1064
WCAG Accessibility
Aa — #B90D18
Secondary text
✓ AA
✗ AAA
✓ AA Large
Aa — #B90D18
Secondary text
✗ AA
✗ AAA
✓ AA Large
All harmonies
Complementary
#B90D18
#0DBAAE
Analogous
#BA0D6F
#B90D18
#BA580D
Triadic
#B90D18
#18BA0D
#0D18BA
Split-comp.
#B90D18
#0DBA58
#0D6FBA
Tetradic
#B90D18
#6FBA0D
#0DBAAE
#580DBA
Monochromatic
#F3A0A6
#E74651
#B01721
#831119
#3F080C
Suggested palettes for this hue.