🧠 Psychology
Color of energy and passion. Red stimulates attention and evokes urgency, love or strength.
✨ Uses
CTAs, alerts, fashion, beauty, food, sport.
Tip
Crimson pairs ideally with #F7F5F0 (off-white) and a neutral background for a modern, readable result.
Values
HEX
#B91118
RGB
rgb(185, 17, 24)
HSL
hsl(357°, 83%, 40%)
CMYK
C:0% M:91% Y:87% K:27%
Luminance
0.1072
WCAG Accessibility
Aa — #B91118
Secondary text
✓ AA
✗ AAA
✓ AA Large
Aa — #B91118
Secondary text
✗ AA
✗ AAA
✓ AA Large
All harmonies
Complementary
#B91118
#11BBB2
Analogous
#BB116E
#B91118
#BB5E11
Triadic
#B91118
#1ABB11
#111ABB
Split-comp.
#B91118
#11BB5E
#116EBB
Tetradic
#B91118
#6EBB11
#11BBB2
#5E11BB
Monochromatic
#F1A7AA
#E34F56
#B01C23
#84151A
#420A0D
Suggested palettes for this hue.