🧠 Psychology
Color of energy and passion. Red stimulates attention and evokes urgency, love or strength.
✨ Uses
CTAs, alerts, fashion, beauty, food, sport.
Tip
Alizarin pairs ideally with #F7F5F0 (off-white) and a neutral background for a modern, readable result.
Values
HEX
#B93828
RGB
rgb(185, 56, 40)
HSL
hsl(7°, 64%, 44%)
CMYK
C:0% M:70% Y:78% K:27%
Luminance
0.1316
WCAG Accessibility
Aa — #B93828
Secondary text
✓ AA
✗ AAA
✓ AA Large
Aa — #B93828
Secondary text
✗ AA
✗ AAA
✓ AA Large
All harmonies
Complementary
#B93828
#28A7B8
Analogous
#B8285F
#B93828
#B88128
Triadic
#B93828
#28B839
#3928B8
Split-comp.
#B93828
#28B881
#285FB8
Tetradic
#B93828
#5FB828
#28A7B8
#8128B8
Monochromatic
#ECC5C0
#D57D72
#AD4234
#863328
#4B1C16
Suggested palettes for this hue.