🧠 Psychology
Emotional and creative color. Evokes transformation, innovation and modern femininity.
✨ Uses
Fashion, beauty, youth marketing, creative tech.
Tip
Plum pairs ideally with #F7F5F0 (off-white) and a neutral background for a modern, readable result.
Values
HEX
#B94CB9
RGB
rgb(185, 76, 185)
HSL
hsl(300°, 44%, 51%)
CMYK
C:0% M:59% Y:0% K:27%
Luminance
0.1905
WCAG Accessibility
Aa — #B94CB9
Secondary text
✗ AA
✗ AAA
✓ AA Large
Aa — #B94CB9
Secondary text
✓ AA
✗ AAA
✓ AA Large
All harmonies
Complementary
#B94CB9
#4BB94B
Analogous
#824BB9
#B94CB9
#B94B82
Triadic
#B94CB9
#B9B94B
#4BB9B9
Split-comp.
#B94CB9
#82B94B
#4BB982
Tetradic
#B94CB9
#B9824B
#4BB94B
#4B82B9
Monochromatic
#261326
#6A346A
#AD58AD
#BD7ABD
#D7ADD7
Suggested palettes for this hue.