🧠 Psychology
Warm and optimistic color. Evokes creativity, joy and enthusiasm.
✨ Uses
Food marketing, secondary CTAs, warm design, children.
Tip
Caramel pairs ideally with #F7F5F0 (off-white) and a neutral background for a modern, readable result.
Values
HEX
#B98E72
RGB
rgb(185, 142, 114)
HSL
hsl(24°, 34%, 59%)
CMYK
C:0% M:23% Y:38% K:27%
Luminance
0.3145
WCAG Accessibility
Aa — #B98E72
Secondary text
✗ AA
✗ AAA
✗ AA Large
Aa — #B98E72
Secondary text
✓ AA
✓ AAA
✓ AA Large
All harmonies
Complementary
#B98E72
#739EBA
Analogous
#BA737A
#B98E72
#BAB373
Triadic
#B98E72
#73BA8F
#8F73BA
Split-comp.
#B98E72
#73BAB3
#737ABA
Tetradic
#B98E72
#7ABA73
#739EBA
#B373BA
Monochromatic
#3C2E25
#7B5F4C
#B0917D
#C3AC9D
#E0D4CC
Suggested palettes for this hue.