🧠 Psychology
Emotional and creative color. Evokes transformation, innovation and modern femininity.
✨ Uses
Fashion, beauty, youth marketing, creative tech.
Tip
Plum pairs ideally with #F7F5F0 (off-white) and a neutral background for a modern, readable result.
Values
HEX
#BA1FB4
RGB
rgb(186, 31, 180)
HSL
hsl(302°, 71%, 43%)
CMYK
C:0% M:83% Y:3% K:27%
Luminance
0.1467
WCAG Accessibility
Aa — #BA1FB4
Secondary text
✓ AA
✗ AAA
✓ AA Large
Aa — #BA1FB4
Secondary text
✗ AA
✗ AAA
✓ AA Large
All harmonies
Complementary
#BA1FB4
#20BC25
Analogous
#7320BC
#BA1FB4
#BC2068
Triadic
#BA1FB4
#B6BC20
#20B6BC
Split-comp.
#BA1FB4
#68BC20
#20BC73
Tetradic
#BA1FB4
#BC7320
#20BC25
#2068BC
Monochromatic
#EEB9EC
#DA67D6
#B12BAC
#872184
#4A1248
Suggested palettes for this hue.