🧠 Psychology
Emotional and creative color. Evokes transformation, innovation and modern femininity.
✨ Uses
Fashion, beauty, youth marketing, creative tech.
Tip
Plum pairs ideally with #F7F5F0 (off-white) and a neutral background for a modern, readable result.
Values
HEX
#BA29B7
RGB
rgb(186, 41, 183)
HSL
hsl(301°, 64%, 45%)
CMYK
C:0% M:78% Y:2% K:27%
Luminance
0.1538
WCAG Accessibility
Aa — #BA29B7
Secondary text
✓ AA
✗ AAA
✓ AA Large
Aa — #BA29B7
Secondary text
✗ AA
✗ AAA
✓ AA Large
All harmonies
Complementary
#BA29B7
#29BC2C
Analogous
#7529BC
#BA29B7
#BC2970
Triadic
#BA29B7
#BABC29
#29BABC
Split-comp.
#BA29B7
#70BC29
#29BC75
Tetradic
#BA29B7
#BC7529
#29BC2C
#2970BC
Monochromatic
#EDC4ED
#D676D4
#B135AF
#892988
#4F174E
Suggested palettes for this hue.