🧠 Psychology
Color of energy and passion. Red stimulates attention and evokes urgency, love or strength.
✨ Uses
CTAs, alerts, fashion, beauty, food, sport.
Tip
Alizarin pairs ideally with #F7F5F0 (off-white) and a neutral background for a modern, readable result.
Values
HEX
#BA301F
RGB
rgb(186, 48, 31)
HSL
hsl(7°, 71%, 43%)
CMYK
C:0% M:74% Y:83% K:27%
Luminance
0.125
WCAG Accessibility
Aa — #BA301F
Secondary text
✓ AA
✗ AAA
✓ AA Large
Aa — #BA301F
Secondary text
✗ AA
✗ AAA
✓ AA Large
All harmonies
Complementary
#BA301F
#20A9BC
Analogous
#BC205B
#BA301F
#BC8020
Triadic
#BA301F
#20BC32
#3220BC
Split-comp.
#BA301F
#20BC80
#205BBC
Tetradic
#BA301F
#5BBC20
#20A9BC
#8020BC
Monochromatic
#EEBFB9
#DA7567
#B13A2B
#872D21
#4A1812
Suggested palettes for this hue.