🧠 Psychology
Color of energy and passion. Red stimulates attention and evokes urgency, love or strength.
✨ Uses
CTAs, alerts, fashion, beauty, food, sport.
Tip
Rust pairs ideally with #F7F5F0 (off-white) and a neutral background for a modern, readable result.
Values
HEX
#BA4017
RGB
rgb(186, 64, 23)
HSL
hsl(15°, 78%, 41%)
CMYK
C:0% M:66% Y:88% K:27%
Luminance
0.1407
WCAG Accessibility
Aa — #BA4017
Secondary text
✓ AA
✗ AAA
✓ AA Large
Aa — #BA4017
Secondary text
✗ AA
✗ AAA
✓ AA Large
All harmonies
Complementary
#BA4017
#1791BA
Analogous
#BA1740
#BA4017
#BA9117
Triadic
#BA4017
#17BA40
#4017BA
Split-comp.
#BA4017
#17BA91
#1740BA
Tetradic
#BA4017
#40BA17
#1791BA
#9117BA
Monochromatic
#EFBEAE
#DF7A58
#B04521
#853419
#451B0D
Suggested palettes for this hue.