🧠 Psychology
Color of energy and passion. Red stimulates attention and evokes urgency, love or strength.
✨ Uses
CTAs, alerts, fashion, beauty, food, sport.
Tip
Rust pairs ideally with #F7F5F0 (off-white) and a neutral background for a modern, readable result.
Values
HEX
#BA420D
RGB
rgb(186, 66, 13)
HSL
hsl(18°, 87%, 39%)
CMYK
C:0% M:65% Y:93% K:27%
Luminance
0.1429
WCAG Accessibility
Aa — #BA420D
Secondary text
✓ AA
✗ AAA
✓ AA Large
Aa — #BA420D
Secondary text
✗ AA
✗ AAA
✓ AA Large
All harmonies
Complementary
#BA420D
#0D86BA
Analogous
#BA0D30
#BA420D
#BA970D
Triadic
#BA420D
#0DBA41
#410DBA
Split-comp.
#BA420D
#0DBA97
#0D30BA
Tetradic
#BA420D
#30BA0D
#0D86BA
#970DBA
Monochromatic
#F3B9A0
#E77646
#B04517
#833311
#3F1908
Suggested palettes for this hue.