🧠 Psychology
Color of energy and passion. Red stimulates attention and evokes urgency, love or strength.
✨ Uses
CTAs, alerts, fashion, beauty, food, sport.
Tip
Alizarin pairs ideally with #F7F5F0 (off-white) and a neutral background for a modern, readable result.
Values
HEX
#BA4D28
RGB
rgb(186, 77, 40)
HSL
hsl(15°, 65%, 44%)
CMYK
C:0% M:59% Y:78% K:27%
Luminance
0.1587
WCAG Accessibility
Aa — #BA4D28
Secondary text
✓ AA
✗ AAA
✓ AA Large
Aa — #BA4D28
Secondary text
✗ AA
✗ AAA
✓ AA Large
All harmonies
Complementary
#BA4D28
#2795B9
Analogous
#B9274C
#BA4D28
#B99527
Triadic
#BA4D28
#27B94C
#4C27B9
Split-comp.
#BA4D28
#27B995
#274CB9
Tetradic
#BA4D28
#4CB927
#2795B9
#9527B9
Monochromatic
#EDCBC0
#D68A71
#AE5132
#863F27
#4B2316
Suggested palettes for this hue.