🧠 Psychology
Warm and optimistic color. Evokes creativity, joy and enthusiasm.
✨ Uses
Food marketing, secondary CTAs, warm design, children.
Tip
Ivory pairs ideally with #1C1B18 (dark text) and a neutral background for a modern, readable result.
Values
HEX
#BAB194
RGB
rgb(186, 177, 148)
HSL
hsl(46°, 22%, 65%)
CMYK
C:0% M:5% Y:20% K:27%
Luminance
0.4483
WCAG Accessibility
Aa — #BAB194
Secondary text
✗ AA
✗ AAA
✗ AA Large
Aa — #BAB194
Secondary text
✓ AA
✓ AAA
✓ AA Large
All harmonies
Complementary
#BAB194
#929BB9
Analogous
#B99D92
#BAB194
#AFB992
Triadic
#BAB194
#92B9B0
#B092B9
Split-comp.
#BAB194
#92AFB9
#9D92B9
Tetradic
#BAB194
#92B99D
#929BB9
#B992AF
Monochromatic
#474438
#817A65
#B0AB9B
#C7C3B8
#E9E7E2
Suggested palettes for this hue.