🧠 Psychology
Emotional and creative color. Evokes transformation, innovation and modern femininity.
✨ Uses
Fashion, beauty, youth marketing, creative tech.
Tip
Plum pairs ideally with #F7F5F0 (off-white) and a neutral background for a modern, readable result.
Values
HEX
#BB21BC
RGB
rgb(187, 33, 188)
HSL
hsl(300°, 70%, 43%)
CMYK
C:1% M:82% Y:0% K:26%
Luminance
0.1523
WCAG Accessibility
Aa — #BB21BC
Secondary text
✓ AA
✗ AAA
✓ AA Large
Aa — #BB21BC
Secondary text
✗ AA
✗ AAA
✓ AA Large
All harmonies
Complementary
#BB21BC
#21BA21
Analogous
#6E21BA
#BB21BC
#BA216E
Triadic
#BB21BC
#BABA21
#21BABA
Split-comp.
#BB21BC
#6EBA21
#21BA6E
Tetradic
#BB21BC
#BA6E21
#21BA21
#216EBA
Monochromatic
#EEBAEE
#D968D9
#AF2CAF
#872287
#491249
Suggested palettes for this hue.