🧠 Psychology
Color of energy and passion. Red stimulates attention and evokes urgency, love or strength.
✨ Uses
CTAs, alerts, fashion, beauty, food, sport.
Tip
Alizarin pairs ideally with #F7F5F0 (off-white) and a neutral background for a modern, readable result.
Values
HEX
#BB3B28
RGB
rgb(187, 59, 40)
HSL
hsl(8°, 65%, 45%)
CMYK
C:0% M:68% Y:79% K:27%
Luminance
0.1373
WCAG Accessibility
Aa — #BB3B28
Secondary text
✓ AA
✗ AAA
✓ AA Large
Aa — #BB3B28
Secondary text
✗ AA
✗ AAA
✓ AA Large
All harmonies
Complementary
#BB3B28
#28A9BD
Analogous
#BD285F
#BB3B28
#BD8728
Triadic
#BB3B28
#28BD3C
#3C28BD
Split-comp.
#BB3B28
#28BD87
#285FBD
Tetradic
#BB3B28
#5FBD28
#28A9BD
#8728BD
Monochromatic
#EEC9C4
#D78275
#B24434
#8A3528
#4F1E17
Suggested palettes for this hue.