🧠 Psychology
Emotional and creative color. Evokes transformation, innovation and modern femininity.
✨ Uses
Fashion, beauty, youth marketing, creative tech.
Tip
Plum pairs ideally with #F7F5F0 (off-white) and a neutral background for a modern, readable result.
Values
HEX
#BB46B9
RGB
rgb(187, 70, 185)
HSL
hsl(301°, 46%, 50%)
CMYK
C:0% M:63% Y:1% K:27%
Luminance
0.1847
WCAG Accessibility
Aa — #BB46B9
Secondary text
✗ AA
✗ AAA
✓ AA Large
Aa — #BB46B9
Secondary text
✓ AA
✗ AAA
✓ AA Large
All harmonies
Complementary
#BB46B9
#45BA47
Analogous
#8145BA
#BB46B9
#BA457E
Triadic
#BB46B9
#B8BA45
#45B8BA
Split-comp.
#BB46B9
#7EBA45
#45BA81
Tetradic
#BB46B9
#BA8145
#45BA47
#457EBA
Monochromatic
#231022
#683167
#AD52AC
#BE74BC
#D6A8D5
Suggested palettes for this hue.