🧠 Psychology
Emotional and creative color. Evokes transformation, innovation and modern femininity.
✨ Uses
Fashion, beauty, youth marketing, creative tech.
Tip
Plum pairs ideally with #F7F5F0 (off-white) and a neutral background for a modern, readable result.
Values
HEX
#BB67BA
RGB
rgb(187, 103, 186)
HSL
hsl(301°, 38%, 57%)
CMYK
C:0% M:45% Y:1% K:27%
Luminance
0.2409
WCAG Accessibility
Aa — #BB67BA
Secondary text
✗ AA
✗ AAA
✓ AA Large
Aa — #BB67BA
Secondary text
✓ AA
✗ AAA
✓ AA Large
All harmonies
Complementary
#BB67BA
#68BB69
Analogous
#9368BB
#BB67BA
#BB6890
Triadic
#BB67BA
#BABB68
#68BABB
Split-comp.
#BB67BA
#90BB68
#68BB93
Tetradic
#BB67BA
#BB9368
#68BB69
#6890BB
Monochromatic
#371F37
#794478
#B073AF
#C293C2
#DEC4DE
Suggested palettes for this hue.