🧠 Psychology
Warm and optimistic color. Evokes creativity, joy and enthusiasm.
✨ Uses
Food marketing, secondary CTAs, warm design, children.
Tip
Ivory pairs ideally with #1C1B18 (dark text) and a neutral background for a modern, readable result.
Values
HEX
#BBB495
RGB
rgb(187, 180, 149)
HSL
hsl(49°, 22%, 66%)
CMYK
C:0% M:4% Y:20% K:27%
Luminance
0.462
WCAG Accessibility
Aa — #BBB495
Secondary text
✗ AA
✗ AAA
✗ AA Large
Aa — #BBB495
Secondary text
✓ AA
✓ AAA
✓ AA Large
All harmonies
Complementary
#BBB495
#959CBB
Analogous
#BBA195
#BBB495
#AFBB95
Triadic
#BBB495
#95BBB4
#B495BB
Split-comp.
#BBB495
#95AFBB
#A195BB
Tetradic
#BBB495
#95BBA1
#959CBB
#BB95AF
Monochromatic
#4A473A
#837E67
#B3AF9E
#C9C6BA
#EBEAE5
Suggested palettes for this hue.